Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.
One in every ten American adults has used an online dating site or a mobile dating app.
One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.
General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.
Between 20, the number of people using online dating sites doubled, from 20 million to 40 million, and about one third of America’s single people participated in some sort of online dating last year.
But despite these numbers, it’s unclear if online dating is any more effective than, or really any different from, meeting someone offline.